Douglas Jordy

DM

Go-Station

2025
A mockup for an iPhone placed on a table for a charge session of an evc mobile app

What if managing EV charging on the road felt as intuitive as unlocking your phone?

Go‑Station is a mobile platform that helps EV drivers locate, access, and pay for charging at over 55,000 public stations across the U.S. and Canada. The app offers a streamlined charging experience with real-time station search, seamless payment options (credit card, Apple Pay, Google Pay, PayPal), and gamified features like weekly “Charge Ups” challenges. With 10K+ downloads and a 4.0+ star rating, the app combines intuitive UX and retention mechanics to simplify EV charging and boost user loyalty.

Go‑Station is a mobile platform that helps EV drivers locate, access, and pay for charging at over 55,000 public stations across the U.S. and Canada. The app offers a streamlined charging experience with real-time station search, seamless payment options (credit card, Apple Pay, Google Pay, PayPal), and gamified features like weekly “Charge Ups” challenges. With 10K+ downloads and a 4.0+ star rating, the app combines intuitive UX and retention mechanics to simplify EV charging and boost user loyalty.

Client:

Go-Station

Client:

Go-Station

My Role:

Senior Product Designer - Solo

My Role:

Senior Product Designer - Solo

Year:

2025

Year:

2025

Service Provided:

App Design, Product Design

Service Provided:

App Design, Product Design

A screenshot for two app screens
A screenshot for two app screens
A screenshot for two app screens

The Problem


Despite the growing number of public chargers, EV users still faced friction when charging: locating available stations, starting sessions, making payments, and tracking usage. The challenge was to increase user engagement and retention by adding meaningful, motivating features—while keeping the experience seamless and intuitive across these multi-step interactions.

Process


As Senior Product Designer, I contributed to both engagement features and the core user experience of the app:

  • Refined essential user flows for searching stations, starting charging sessions, and completing payments;

  • Mapped and optimized key user journeys to reduce friction and improve task success;

  • Maintained and organized the design system in Figma, ensuring dev-ready components and up-to-date documentation;

  • Facilitated design reviews and product alignment with cross-functional stakeholders;

  • Partnered with backend and product teams to deliver “Charge Ups Missions,” a gamification feature offering weekly challenges and promo rewards for behaviors like charging at specific times or locations.

Solution


Delivered intuitive, visually engaging interfaces for the “Charge Ups Missions” feature, fully integrated with the app’s core experience;

  • Improved the main app flows—searching, charging, and paying—making the platform more reliable and easy to use;

  • Maintained a scalable design system, allowing for consistent and efficient delivery of future features.

Outcome


Successfully launched “Charge Ups Missions,” adding a fun and motivating layer to the charging experience;


  • Increased user retention and engagement through weekly missions and reward mechanics;

  • Streamlined core user flows, improving usability and trust in key interactions like charging sessions and payments;

  • Supported the scaling of new features through a robust and consistent design system;

  • Contributed to Go‑Station’s mission of making EV charging easier, more intuitive, and accessible to users across North America.